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You are at: ::HINTE GmbH ::SERVICES ::Trade Fairs

Measure us by your success
Market opportunities develop where people meet
The most important success factor of a fair is the number of business contacts: suppliers and potential consumers must be guided and informed so that they can enter into dialogue. This is what we see as the main task of our success-oriented fair management.

The fair as an instrument in the modern marketing mix
Fairs are an essential instrument in marketing mix. Because the need to announce products is increasing and the range is at the same time widening, today’s fair has a multi-functional nature – it goes far beyond pure sale of products: it is a test market and a platform for know-how transfer. It is a meeting point for exchange of experience and personal contacts. It is an image projector and serves general publicity purposes. And it is a gauge of changing markets.

 

Bringing in years of experience to create something new
New ideas develop better where there is a good basis. Consequently, the decades of experience that HINTE has is not a privilege, but rather the commitment to providing particular services in planning and organising large and small fairs. Showing a large degree of sensitivity, we establish new fairs on the market or adapt traditional events carefully to changed conditions.

Conception and planning:

Observation of markets of individual sectors
Analysis of location according to criteria in line with the market
Strategic devising of concept in cooperation with the expert or non-material sponsor
Inclusion of new, forward-thinking areas of application in individual sectors
Development of new target groups
Conception of special displays, presentations and official fringe events
Precise budget planning
Development of publicity and PR concepts within the framework of an integrated marketing strategy

Organisation:

Acquisition of exhibitors
Coordinated planning specific to each hall
Involvement of the exhibitors in the form of an exhibitors’ advisory body for issues relevant to fair policy
Support with stand concepts
Technical organisation
Negotiations with partner companies and price control
Visitor publicity and press work
Publicity service for exhibitors
Catalogue compilation

Implementation:

Individual service and personal care before, during and after the event
Establishment of an exhibition office in situ
Press office in situ
Conducting a survey of exhibitors and visitors

Evaluation:

Event documentation
Post-mortem (critical review)
Analysis and evaluation of the survey of exhibitors and visitors
Overall calculation of the costs with the expert sponsors
Outlook for the next event
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